Employed
World Vision Conversion Rate Optimization
2019/06 – 2019/12 · 6 monthsWebsite
+20% (sig.) on adoption conversion rate
As a student consultant for KonversionsKRAFT, this project was probably one of my most beloved projects, as it showed very clearly, how much little things can help. At this point I’d also like you to check out the client World Vision, because their adoption approach to philanthropy is really unique and let’s you experience your help even more closely than just sending money to charity.
ClientsKonversionsKRAFT AG, World Vision Deutschland e.V.
KonversionsKRAFT AG
World Vision Deutschland e.V.
IndustriesConsulting
Consulting
ExperiencesConversion Rate Optimization, Site Audit +10 more
Conversion Rate OptimizationSite AuditConsultingWorkshopPrototypingUser ResearchExpert ResearchReportingA/B-TestingData VisualizationBehaviour PsychologyUsability
ToolsJobs To Be Done, Personas +4 more
Jobs To Be DonePersonas7-Level-ModelOptimizelySketchExcel / Google Sheets