Employed
Mobile.de Financing Conversion Rate Optimization
2019/03 – 2020/09 · 2 yearsWebsite
+90% Conversion Rate (sig.) on Car Financing Rate Sign-Ups in one test / over +150% in total
As part of KonversionsKRAFT, mobile.de was my most impressive experience. I was fortunate enough to consult the financing unit, with over 90 members on conversion rate optimization, A/B-Testing and consumer psychology, as well as implementing test pipelines with my agency-team. Our tests were able to drive conversion rate for car financing sign ups to over 150%.
ClientsKonversionsKRAFT AG, Mobile.de GmbH
KonversionsKRAFT AG
Mobile.de GmbH
IndustriesConsulting, Automotive
ConsultingAutomotive
ExperiencesConversion Rate Optimization, Consulting +16 more
Conversion Rate OptimizationConsultingConceptionExpert ResearchUser TestingLeadershipFinanceBusiness AdministrationOnline-MarketingPrototypingUI-DesignData AnalysisSite AuditReportingWorkshopData VisualizationBehaviour PsychologyUsability
ToolsJobs To Be Done, Limbic Types +7 more
Jobs To Be DoneLimbic TypesPersonas7-Level-ModelOptimizelySketchAdobe XDExcel / Google SheetsPowerPoint / Google Slides
LanguagesJavaScript, HTML +1 more
JavaScriptHTMLCSS