Alexander Fürst's Profile Picture

Hey there.

Nice to meet you, I'm Alex.

Hey. I'm Alex.

You are looking for an ambitious, young teammate in UX and Conversion Optimization? You're in the right place.

Allow yourself to be convinced.

About Me

My Interests and Hobbies






Since my semester abroad, I can't imagine my life without this experience. In my opinion traveling the best way to find yourself and learn from different lifestyles and cultures.

My Portfolio Projects

Projects I Executed Or Was Part Of

Projects incoming

Coming Soon

Chatbot Interface, Shopping List App & more about to be released.

Car Subscription Configurator Image

Iterative Development.

  • Transformation of Design into Code
  • Custom UI Elements and Functions

Working for FAAREN GmbH, which was founded in Oct 2018, was an inspiring experience.
Being part of an innovative and focused team while in their early stages is great for improving processes and gaining new tools and shortcuts.
Furthermore, embracing rapid prototyping and design thinking made us reach finish line in record time and solid quality.


Car Subscription Configurator

Shopware Redesign Image

Wholesome Collaboration.

  • Interface Design
  • API Integration in CRM System and Delivery Pipelines

Redesign project to simplify product configuration flows and increase conversion.
As the team's frontend / e commerce specialist my main mission was layering interface design and functionality onto a given Shopware theme.
Most important thereby was creating a user friendly and time warping user flow through the entire configuration process. Also involved PHP, Smarty and LESS development and MySQL database architecture.

Bags'n Boxes

Shopware Redesign

ZooPlus E Food App Concept Image

Large Scale Project Management.

  • E Food Shop App Concept
  • Managing, Planning and Documenting the Project in a Team of 4 Students
  • Persona & User Flow Development
  • Iterative Testing and Research Validation

A study project with goal to develop a new concept for an e food shop app.
We had almost no restrictions, Structured and organized with state of the art tools and prototyped rapidly with Axure and eye tracking and other usability tests.


E Food App Concept

DoneGetter App Concept Image

Rapid Prototyping.

  • Rethinking Note taking and ToDo Lists
  • Combining simple UI and a vast amount of helpful features

Free time design project in order to design my own perfect ToDo App and create the most value possible by analyzing needs and their possible user flows.


ToDo App Concept

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Why It's Smart Working With Me

Analytical Thinker.

"Finding pain points efficiently and solving them at their root is my strength."


"I'm an optimizer by heart. One man's trash is another man's treasure."


"Unfinished is for prototypes. Everything else is perfect down to the last detail."

Brilliantly clean.

"I'm a neat freak. Clutter is banned from either workplace and product."

Growth Mindset.

"I share my ideas and thoughts, that way we all can grow."


"5 projects at the same time? Keep calm. As freelancer I am time efficiency master."

Your Time on this Website

Track what matters to you


Curriculum Vitae

A Brief History of Mine


Computer Science

Oct 2014 - Oct 2015

at Julius-Maximilian University Würzburg
(changed course before graduation)

Bachelor Of Science (E Commerce)

Oct 2015 - Today

at University of Applied Sciences Würzburg / Schweinfurt

A very widespread course...

A very widespread course with focus on online business.
Part of the curriculum are topics like design principles, interfaces, usability and conversion optimization. The business side of it gets satisfied with business management, accounting, economics and project management. Besides that you get Germany's best lectures in search engine optimization and advertisement and an excellent introduction into content engineering and online marketing, covering social media, influencer-, newsletter-, display-marketing.
Due to my academic performance I as well got awarded with the I.C.S. certificate that you can find out more about below.

Semester Abroad (Interface Design)

Oct 2017 - Apr 2018

at Multimedia University Cyberjaya (Malaysia)

A unique cultural and...

A unique cultural and spiritual excursion in the metro area of Kuala Lumpur.
Getting to know different teaching methodologies, grading systems and hierarchies broadened my horizon and aided me to many insights which still apply and effect today.
Having made countless interesting friends while traveling was another important part of this experience.

Udemy Courses

  • Angular 2 with TypeScript
  • Vue.js (incl. Vuex)
  • React
  • Meteor
  • MongoDB
  • NodeJs

Other Activities

  • Student Assistant for Web Programming
  • Project Management Simulation Winning Team

Work Experience

Founding CEO & CTO @ Kleiner als Raute

Jan 2014 - Dec 2016

Producing and distributing self...

Producing and distributing self designed clothing together with 2 colleagues.
It started as an idea in our circle of friends but soon turned to be a local "in" business. My contribution was mainly transforming our values of solidarity, open-heartedness and nature conservation into printdesigns and maintaining our online shop. After 2 years the project was shelved because of a lack of time for all of us. Still I review my experiences in management and administration very proudly.

Webdesigner & Developer @ BnB Packaging GmbH

Oct 2016 - Jan 2019

Working student position alongside...

Working student position alongside my studies.
As e commerce specialist in our team I supervised and executed several projects, the relaunch of being the biggest of them.
My main job there was to simplify complex product configuration flows and designing an appealing interface onto it. Small implementations to integrate the online shop into business pipelines were done by me as well.
As my first employment in this branch an important steppingstone.

Webdesign & E Commerce Freelancing

Jan 2017 - Today

Planning, designing and building...

Planning, designing and building online shops, blogs, portfolios and other web projects.
Consultation around search engine optimization, online marketing and usability also belong to my portfolio.
In the course of my studies I took the leap into self-employment, not only to earn a few bucks but also to early gain real life experiences in the business. Since then I engaged in several projects working with start-ups as well as market-listed companies and public organisations.


I.C.S. Certificate for Academic Excellence

Mar 2017
in my E Commerce Bachelor Studies
ICS e.V. Website

IPMA Level D Certificate (Coming Soon)

Jan 2019
German Organisation for Project Management - Website

Getting Things Done

Tools Used In My Workflow


  • Adobe Illustrator
  • Sketch
  • Adobe Xd
  • Balsamiq Mockups
  • InVision
  • Axure
  • Adobe InDesign
  • Adobe Photoshop
  • Affinity Designer


  • Webstorm
  • Sublime Text
  • npm
  • Webpack
  • BitBucket
  • GitHub
  • GitLab
  • Docker
  • Amazon AWS

Project Management

  • Skype
  • Slack
  • Evernote
  • Wunderlist
  • Trello
  • Notion
  • JIRA
  • Asana
  • Wrike

You can actually select the tools you use and include them in your enquiry to make planning even easier!

My Skills

Technologies and Tools I Can Work With

If you're enquiring speculatively, you can choose options and attach them to your request.

Your Choice

Choose Options to attach to your enquiry...


Frontend Development
Landingpage Design
Interface Design
UX / Interaction Concept


Search Engine Optimization
Online Marketing Strategy
A/B Testing
Usability Optimization
Eye Tracking Test (Tobii)
HotJar Heatmap Analysis


Contact Me!

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© - Webdesign & E-Commerce, Alexander Fürst 2017 - 2019